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First, the Dictionary definition
MINIMALISM
min·i·mal·ism
/ˈminəməˌlizəm/
noun
noun: minimalism
- a trend in sculpture and painting that arose in the 1950s and used simple, typically massive, forms.
- a style or technique (as in music, literature, or design) that is characterized by extreme spareness and simplicity
To us, Minimalism is more than just an aesthetic or style of art it's a way of thought, a lifestyle, a movement.
We see minimalism as the ability to do more with less, while maintaining a high standard of quality, whether that means less color, less buttons, less pockets, less ingredients, less work, less moving parts, more space, less money, less cost, simply LESS.
More on the topic of Minimalism
A look into the Minimalist Aesthetic